{"product_id":"aveda-be-curly-advanced-intensive-curl-perfecting-masque-25ml","title":"Aveda Be Curly Advanced Intensive Curl Perfecting Masque, 25ml","description":"\u003ch4\u003eDescription\u003c\/h4\u003e\n\n\u003cp\u003e\u003cb\u003eAveda Be Curly Advanced Intensive Curl Perfecting Masque\u003c\/b\u003e is an intensive silicone-free hair treatment designed to strengthen, condition, and enhance the natural beauty of curly, coily, and wavy hair. Since curls and coils are naturally more fragile, this nourishing masque helps replenish strength with a peptide derived from plant proteins.\u003c\/p\u003e\n\n\u003cp\u003eThe advanced formula helps improve curl smoothness, definition, and shine while providing deep conditioning benefits. It helps reduce the appearance of frizz and leaves curls looking more defined with a healthy-looking glossy finish.\u003c\/p\u003e\n\n\u003cp\u003eCreated with Aveda's expert team of texture stylists, this curl-perfecting masque provides a strong foundation for your wash-day routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eIntensive treatment masque for curly, coily, and wavy hair.\u003c\/li\u003e\n\u003cli\u003eHelps strengthen fragile curls with a vegan curl-perfecting peptide blend.\u003c\/li\u003e\n\u003cli\u003eImproves the smoothness and manageability of curls and coils.\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and enhance curl definition.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking shinier and feeling deeply conditioned.\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula.\u003c\/li\u003e\n\u003cli\u003eSuitable for curly, coily, and wavy hair textures.\u003c\/li\u003e\n\u003cli\u003ePackaged in a 100% post-consumer HDPE bottle for responsible recycling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVegan Curl-Perfecting Peptide:\u003c\/b\u003e A blend derived from hydrolyzed pea and vegetable proteins that helps strengthen and support vulnerable strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKokum Seed Butter:\u003c\/b\u003e Deeply nourishes and conditions hair while providing slip for easier detangling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBaobab Seed Oil:\u003c\/b\u003e Helps enhance light reflection for a healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSunflower Seed Oil \u0026amp; Shea Butter:\u003c\/b\u003e Helps moisturize, condition, and nourish curls, coils, and waves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003c\/b\u003e Aveda is a plant-based beauty brand known for its professional hair care, skincare, and lifestyle products inspired by botanical ingredients. Founded by Horst Rechelbacher, Aveda focuses on combining plant science with responsible beauty practices. The brand's formulas are cruelty-free and developed without parabens, phthalates, and sodium lauryl sulfate.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCountry of Origin:\u003c\/b\u003e Belgium\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eManufacturer:\u003c\/b\u003e Estee Lauder Companies\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAddress:\u003c\/b\u003e The Estee Lauder Companies Inc, 767 Fifth Avenue, New York, 10153, United States Of America\u003c\/p\u003e\n\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\n\u003cp\u003e\u003cb\u003eFull Ingredient List:\u003c\/b\u003e Water\/Aqua\/Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.\u003c\/p\u003e\n\n\u003cp\u003ePlease refer to the ingredient list on the product packaging for the most updated formulation.\u003c\/p\u003e\n\n\u003ch4\u003eHow To Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, apply the masque evenly through damp hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–5 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eSuggested Regimen:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eFor Coils and Tight Curls:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse Be Curly Advanced Shampoo, Intensive Curl Perfecting Masque, and Curl Perfecting Primer on wash days.\u003c\/li\u003e\n\u003cli\u003eStyle with Coil Definer Gel for enhanced curl definition.\u003c\/li\u003e\n\u003cli\u003eBetween wash days, use a co-wash followed by the masque or conditioner based on hair needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eFor Wavy and Loosely Curly Hair:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse Be Curly Advanced Shampoo, conditioner, and Curl Perfecting Primer on wash days.\u003c\/li\u003e\n\u003cli\u003eReplace conditioner with the Intensive Curl Perfecting Masque every 2–3 washes depending on hair needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCountry of Origin\u003c\/h4\u003e\n\n\u003cp\u003eBelgium\u003c\/p\u003e\n\n\u003ch4\u003eManufacturer\u003c\/h4\u003e\n\n\u003cp\u003eEstee Lauder Companies\u003c\/p\u003e\n\n\u003ch4\u003eAddress\u003c\/h4\u003e\n\n\u003cp\u003eThe Estee Lauder Companies Inc, 767 Fifth Avenue, New York, 10153, United States Of America.\u003c\/p\u003e\n","brand":"Aveda","offers":[{"title":"25ml","offer_id":48698364887294,"sku":"NYK-RS-1000-BC-0018084053881","price":23.79,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0653\/5678\/files\/7be48f218084053881_1.jpg?v=1786111484","url":"https:\/\/indicrest.co\/products\/aveda-be-curly-advanced-intensive-curl-perfecting-masque-25ml","provider":"Indicrest Singapore","version":"1.0","type":"link"}